Hugo França is a true designer-craftsman. He can manipulate, and tame, felled trees and retired canoes into functional and sculptural work, but he never dominates the material. He allows the material to guide him, to inform his decisions about where to carve and how to shape the piece. In a way, he reincarnates the salvaged wood he works with, breathing new life into the craft tradition in Brazil, a country committed to the preservation of their natural resources.
The stunning scale of França's pieces helps draw attention to his message of sustainability. Giving viewers the opportunity to experience the raw power of a tree as a functional object in a home or public space can inspire the creative spirit and instill a newfound respect for the natural world.